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LEVEL 3

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LEVEL 3 GLOSSARY

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In Level 3, we'll introduce you to the advanced concepts of investing. Just like the first two levels, there will be some concepts and one quiz. Ace the Level 3 quiz and people will be very impressed when they see your Report Card. So dig in, have fun, and ace that quiz! Good luck!

Reinvesting

What we'll learn:

1) What is reinvesting?

2) How businesses stay fresh

3) Reinvesting vs. dividends


If a big company is any good, its owners aren't sitting around counting their money. (Because that would probably get a little boring, don't you think?) Instead, smart business owners are constantly innovating and trying to come up with better products and ideas.

The money they make finds its way to good ideas — that's the nature of economics.

So let's say you go to a restaurant. The food is excellent, the waiter is smart and friendly, he recommends a good (and cheap) bottle of wine, and everything is great. And then let's say you go back.

The next time there, you expect things to be at least as good as they were the last time — maybe better. You expect new items on the menu, better speakers playing better music in the dining room, a fresh coat of paint in the bathroom, and so on.

And how would the restaurant make itself better? It could spend some of its money on itself. That's what reinvesting is all about — spending money on making the business better. Why would a company do that instead of just pocketing the money? Well, because things depreciate.

The menu gets predictable, the left dining-room speaker blows a tweeter, the paint gets chipped in the bathroom, and so on. And so if you don't spend money on your business, it eventually fails.

So companies learn to spend money and reinvest it back in themselves.

Now, companies don't have to reinvest the money they make back into the business. Some of them will decide to pay a dividend instead.

We've already covered what a dividend is, so you likely know that it's an amount of money the company decides to give straight back to all the shareholders.

That's great! Nothing like a little extra cash in our pockets, right? Well, like every other answer out there, it depends. If a company doesn't think it needs to reinvest in itself, then a dividend might be the way to go.

But if a restaurant's paint is chipped and the appliances are falling apart, then it doesn't make any sense to pay a dividend. The company is losing value and needs some cash to keep it going.

That's another choice that management will have to make. And as a shareholder it's not always easy, because turning money down isn't something anyone likes to do. But hey, sometimes you have to spend money to make money.

Three Facts to Wow Your Friends at a Party

1) The simple concept of reinvesting in your portfolio’s performance is long considered one of the tried-and-true investing strategies.

2) Some companies offer DRIPs (pronounced Drips) which are Dividend Reinvestment Plans. They automatically buy more shares with the dividends a company pays out.

3) Peter Lynch said in his best-seller Beating the Street, "The best stock to buy may be the one you already own."

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