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Yum Brands Inc (YUM)

And the prize for most aptly named company goes to. . . Yum! Brands. KFC, Taco Bell, Pizza Hut, and Long John Silver's restaurants keep bellies filled at over 34,000 restaurants in 100 countries. Yum!

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Churchill Downs to Kickoff Kentucky Derby Weekend with New â??Taste of Derbyâ?? Presented by Yum! Brands on April 29



  • Culinary Extravaganza Will Feature 10 Premier Chefs from Around the
    Country



  • Event will also Raise Funds for Dare to Care Food Bank & World Food
    Programme



LOUISVILLE, Ky.--(BUSINESS WIRE)--
An evening of exquisite cuisine and entertainment has been added to the
roster of Kentucky Derby Week festivities as Churchill Downs
Incorporated
(â??CDIâ?) (NASDAQ: CHDN) today announced plans to host Taste
of Derbyâ?¢ presented by Yum! Brands
, an event that will showcase
nationally known chefs and restaurants from popular horse racing
destinations around the country. A portion of proceeds raised through
Taste of Derby will benefit the Dare to Care Food Bank
and the United
Nations World Food Programme
in support of YUMâ??s ongoing partnership
with these two hunger relief organizations.


The inaugural Taste of Derby will be held Thursday, April 29 â?? two days
before the 136th running of the Kentucky Derby Presented by
Yum! Brands and on the eve of the Kentucky Oaks â?? beginning at 7 p.m.
EDT
at the Mellwood Arts & Entertainment Center, which is
located near the heart of downtown Louisville.


The event will feature 10 premier chefs from around the country â?? each
representing a major racetrack and its respective culinary region â??
serving their signature dishes. The event will also feature live
entertainment and a live charitable auction. All proceeds from the
auction will benefit Taste of Derbyâ??s partner charities.


Already confirmed for Taste of Derby are James Beard Award-winner Michelle
Bernstein
of Miamiâ??s modern bistro Michyâ??s (Calder Casino &
Race Course); Stephen Lewandowski of Manhattanâ??s landmark
restaurant Tribeca Grill (Belmont Park); Tory McPhail of
New Orleansâ?? famous Commanderâ??s Palace (Fair Grounds Race Course
& Slots); Ouita Michel of Midway, Ky.â??s historic Holly
Hill Inn
(Keeneland); Nancy Silverton of Los Angelesâ?? La
Brea Bakery
and Pizzeria Mozza; and alumni from Bravoâ??s
hit television program Top Chef. More premier chefs will be
announced at a later date.


Additionally, Churchill Downs will select two Louisville chefs to
represent its world-famous racetrack and the city of Louisville. Area
chefs are invited to submit a menu that best represents the personality
and flavors of Louisville and Kentucky. Entries should be sent to TasteofDerby@KyDerby.com
no later than Friday, Feb. 12. The menus will be judged by a panel of
local food critics and industry experts. Three finalists will be
announced Feb. 16 with the winners crowned on March 1. The winners also
will be featured in Taste of Derby promotional materials and their
recipes will be published on the Derby party-planning website http://www.KentuckyDerbyParty.com.


Tickets to Taste of Derby will go on sale on Churchill Downsâ?? new online
box office http://Tickets.ChurchillDowns.com
on Friday, Feb. 5. General admission is $250 (cocktail chic attire) and
will offer patrons tastings and wine pairings from each premier chef
station as well as the opportunity to dine alongside famous horse racing
personalities and celebrities. The VIP ticket package for $350 also
includes admission to a special VIP reception at 6 p.m. and a
commemorative gift bag. Additionally, a limited number of reserved
tables of eight (8) will be sold for $4,000.


â??Weâ??re thrilled to introduce Taste of Derby, which we believe will be
the perfect kickoff to Kentucky Derby weekend,� said Bob Evans,
Churchill Downs Incorporated president and chief executive officer. â??For
more than a century, the Kentucky Derby has brought together great
horses and great people from all over the country. Great food â?? a
long-time staple of the Derby experience â?? brings people together, too,
and some of the nationâ??s culinary capitals also happen to be racing
cities with tracks that hold Derby prep races and Triple Crown events.
Itâ??s only fitting that Taste of Derby showcase the first-class cuisine
that can be found in Americaâ??s top racing markets while positively
impacting hunger relief efforts in the communities where those tracks
are located.�


Louisville-based Yum! Brands, Inc., (NYSE:YUM), the parent
company of KFC, Taco Bell, Pizza Hut, Long John Silverâ??s and A&W
Restaurants
, has been the presenting sponsor of the Kentucky Derby since
2006, and is also the presenting sponsor of the inaugural Taste of Derby.


â??We are proud to partner with Churchill Downs on Taste of Derby to help
raise awareness and funds for our two key partners, Dare to Care Food
Bank
and the United Nations World Food Programme,� said Jonathan Blum,
senior vice president of YUM! BRANDS INC. â??As the worldâ??s largest
restaurant company, we believe it is our privilege and responsibility to
help those less fortunate who donâ??t have enough to eat by moving them
from hunger to hope.�


For more than 15 years, Yum! has donated nearly $50 million of prepared
food annually to homeless shelters and soup kitchens in the U.S.
Additionally, Yum! has been the primary sponsor of Dare to Care Food
Bank
for nine years, donating $9 million. In 2007, Yum! created World
Hunger Relief, the worldâ??s largest private-sector, hunger-relief effort
that raises awareness, volunteerism and funds for the United Nations
World Food Programme, raising nearly $60 million for WFP and other
hunger relief organizations since the programâ??s inception. The efforts
have provided approximately 250 million nutrition-fortified meals,
mostly to women in children, in remote corners of the world. The
Companyâ??s 1.4 million employees, franchisees and their families have
volunteered 15 million hours to aid hunger relief agencies around the
globe. In late January at the World Economic Forum, YUM was recognized
by the United Nations World Food Programme as its â??Corporate Partner of
the Year,� underscoring the impact the company is having on world hunger
relief.


Other Taste of Derby corporate partners include Woodford Reserve
(Silver Sponsor), Galt House Hotel & Suites, Gateway Press,
Sullivan University
and
The Cubero Group
.


Churchill Downs has also teamed with celebrated restaurateur Wayne
Kostroski
for the inaugural Taste of Derby. Kostroski, who will
receive the James Beard Foundationâ??s 2010 Humanitarian of the Year
award, founded Taste of the NFL, the popular fundraising benefit held
annually on the eve of the Super Bowl. Taste of the NFL, which also
raises funds to fight world hunger, was established in 1992.


â??I have been fortunate enough to have worked in one of the most exciting
and generous industries, the hospitality services industry,� Kostroski
said. â??Because of the long-time relationship working with some of the
most talented chefs in America through Taste of the NFL, it is
particularly special to have the opportunity to partner them with one of
Americaâ??s most prestigious events, the Kentucky Derby, to fight hunger.
We are all honored to be part of the launch of Americaâ??s next big event
in the fight against hunger, Taste of Derby.�


For additional information about Dare to Care Food Bank and World Food
Programme, visit DareTo Care.org and WFP.org, respectively.


About Churchill Downs Incorporated


Churchill Downs Incorporated, (â??CDIâ?), headquartered in Louisville, Ky.,
owns and operates four world renowned Thoroughbred racing facilities:
Arlington Park in Illinois, Calder Casino & Race Course in Florida,
Churchill Downs Race Track in Kentucky and Fair Grounds Race Course &
Slots in Louisiana. CDI operates slot and gaming operations in Louisiana
and Florida. CDI tracks are host to North Americaâ??s most prestigious
races, including the Arlington Million, the Kentucky Derby and the
Kentucky Oaks, the Louisiana Derby and the Princess Rooney, along with
hosting the Breedersâ?? Cup World Championships for a record seventh time
on Nov. 5-6, 2010. CDI also owns off-track betting facilities,
TwinSpires.com and other advance-deposit wagering channels, television
production, telecommunications and racing service companies such as BRIS
and a 50-percent interest in the national cable and satellite network,
HorseRacing TV, which supports CDIâ??s network of simulcasting and racing
operations. CDIâ??s Entertainment Group produces the HullabaLOU Music
Festival at Churchill Downs Racetrack which premieres on July 23-25,
2010
. CDI trades on the NASDAQ Global Select Market under the symbol
CHDN and can be found at www.churchilldownsincorporated.com.


About Yum! Brands, Inc.


Yum! Brands, Inc., (NYSE:YUM) based in Louisville, Kentucky, is the
worldâ??s largest restaurant company in terms of system restaurants, with
more than 36,000 restaurants in over 110 countries and territories. The
company is ranked #239 on the Fortune 500 List, with revenues in excess
of $11 billion in 2008. Four of the Companyâ??s restaurant brands â?? KFC,
Pizza Hut, Taco Bell and Long John Silverâ??s â?? are the global leaders of
the chicken, pizza, Mexicanâ??style food and quickâ??service seafood
categories, respectively. Outside the United States, the Yum! Brands
system opened more than four new restaurants each day of the year,
making it a leader in international retail development. The company has
consistently been recognized for its reward and recognition culture,
diversity leadership, community giving, and consistent shareholder
returns. In 2007, the company launched World Hunger Relief, the worldâ??s
largest private sector hunger relief effort to raise awareness,
volunteerism and funds to benefit the United Nations World Food
Programme (WFP) and other hunger relief agencies. To date, this effort
has raised nearly $60 million for the WFP and other hunger relief
agencies and is helping to provide approximately 250 million meals and
save the lives of millions of people in remote corners of the world.


Source: Churchill Downs Incorporated

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