Remember when we used to have to watch commercials on TV? Wasn't it a pain? Thanks to TiVo and their digital video recorders (DVRs) those days are in the past. Subscribing to TiVo lets you skip commercials, record the shows you want, and basically fit what you want to watch into your schedule.
Jan. 15, 2010 (Business Wire) -- CBS censors have approved three Go Daddy commercials for this year???s Super Bowl. At least two are destined for broadcast during the game. One, called ???Movies,??? is being revealed early and it???s a ???show stopper.???
???Movies??? revives iconic movie scenes with sports icon Danica Patrick, who is featured on center stage as curvy, cool and classic. The commercial was revealed for the first time yesterday on the nationally syndicated entertainment program ???Inside Edition.??? ???Movies??? features spoofs of ???Weird Science??? and ???Flashdance.??? It is available now for online viewing at GoDaddy.com.
This is the sixth consecutive year Go Daddy has advertised in the Super Bowl and viewers have come to expect edgy ads from the domain name registrar.??Last year, Go Daddy Girl Danica Patrick???s ???Baseball/Enhancement??? spot was the Most-Watched Super Bowl Ad, according to TiVo. That commercial, and another with Danica called ???Shower,??? generated more Web traffic than any other Super Bowl advertiser last year, according to comScore.
Go Daddy is??the??top hosting provider for secure Web sites on the planet and??clearly knows how to generate Internet traffic. Once again this year, Go Daddy will invite viewers to ???see what happens next??? with Internet-Only versions to be unveiled on Super Bowl Sunday.
???This is our best work ever!??? proclaimed Go Daddy CEO and Founder Bob Parsons. ???The Internet-Only version of ???Movies??? with Danica as Marilyn Monroe is smokin??? hot and I predict people of all ages are going to enjoy our Go Daddy Girl as ???the girl??? from ???The Seven Year Itch??? for years to come.???
The iconic scene, in which Marilyn Monroe???s dress blows up as she stands over a subway grate, was reinvented in Glendale, Ariz., not far from the site of the 2008 Super Bowl. Danica drew a crowd during the filming in December. Not surprising when you consider a Sports Illustrated writer recently declared Danica as being a media dynamo who ???can own a room from a half continent away.???
The Go Daddy Girl has long been the IZOD IndyCar series??? Most Popular driver. Danica???s stardom surged with her recent announcement to compete in the NASCAR Nationwide circuit this season. Coincidentally, she suits up for her first stock car race Feb. 6, the day before the Super Bowl.
???We thought we???d pay homage to some of these classic movie scenes with our iconic role model and add our traditional GoDaddy-esque touch,??? smiled Parsons, referencing a term the media coined to describe Go Daddy Super Bowl commercials as being ???fun, edgy and slightly inappropriate.???
Go Daddy has purchased two thirty-second ad slots set to air in the first and fourth quarters. Go Daddy Productions is producing the ads again this year and shot five different concepts. Parsons has not yet decided which spot will be Go Daddy???s other Super Bowl ad.
???All of our new commercials are visually beautiful and very funny,??? Danica said. ???These ads are all top-notch, but the Internet-Only version of ???Movies??? is definitely my favorite!???
To see the broadcast version of Go Daddy???s 2010 Super Bowl ad "Movies??? visit: www.GoDaddy.com.
To see print and Web quality photos for download of Super Bowl ad ???Movies??? click here.
About The Go Daddy Group, Inc.
Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 38 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world's No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world???s largest hostname provider according to Netcraft Ltd. During 2009, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.
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