Nike Inc (NKE)

Thanks to Nike, that swoosh symbol is about as ubiquitous as oxygen. The Oregon-based company sells shoes (duh), sports apparel, athletic bags, socks, eyewear, watches, swimwear, cycling apparel, and accessories. And you knew all of that, but we're guessing you didn't know that Nike also sells a line of dress and casual footwear, under the brand names Cole Haan, G Series, Bragano, and the classic Converse Chuck Taylor sneaker line.

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Jordan Brand Unveils "Nightmares Never Sleep" Television Spot


The "Become Legendary" National Brand Campaign Continues Featuring
Dwyane Wade and the Debut of the AIR JORDAN 2010


BEAVERTON, Ore.--(BUSINESS WIRE)--
Last night, Jordan Brand, a division of NIKE, Inc. (NYSE:NKE),
unveiled its latest chapter of the â??Become Legendaryâ? national brand
campaign, entitled â??Nightmares Never Sleepâ? starring Team Jordan and
All-Star athlete Dwyane Wade.


â??Nightmares Never Sleepâ? headlines an integrated marketing campaign
debuting the AIR JORDAN 2010 worn by Dwyane Wade in the ad. The
television spot takes viewers to another world view of a basketball
player's â??nightmaresâ? when dealing with the unstoppable, All-Star Dwyane
Wade on-court during an intense basketball game. Wade will be the first
Team Jordan athlete to debut the AIR JORDAN 2010 on-court during this
yearâ??s All-Star weekend.


â??We chose the â??Nightmares Never Sleepâ?? spot to debut the AIR JORDAN 2010
and to show how unstoppable Dwyane Wade is as a basketball player,� said
Sean Tresvant, Marketing Director for Jordan Brand. â??The ad also
continues the Brandâ??s celebration of the 25th anniversary of
the AIR JORDAN basketball shoe.�


Created by W&K New York, â??Nightmares Never Sleepâ? will air today on
major networks including ESPN, TNT, ABC, and in cinemas nationwide.
Print ads will also be featured in Antenna, RISE, Slam, XXL, Dime,
Bounce and Sole Collector in upcoming January-March issues.


The integrated ad campaign will also be fully complemented with a
digital presence, created by Blast Radius, for www.Jumpman23.com,
as well as in-store retail marketing and consumer events throughout 2010.


About Jordan Brand


A division of NIKE, Inc., Jordan Brand is a premium brand of footwear,
apparel and accessories inspired by the dynamic legacy, vision and
direct involvement of Michael Jordan. The Jordan Brand made its debut in
1997 and has grown into a complete collection of performance and
lifestyle products. The Jordan Brand remains active in the community by
donating a portion of its proceeds to Jordan Fundamentals, an education
grants program for teachers.


For more information on Jordan Brand, visit www.Jumpman23.com.


Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6167661&lang=en


Source: Jordan Brand

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