Imax Corp (IMAX)

Anyone know what's the next big IMAX film after Alice?

by Carlos Portocarrero, WeSeed Writer I know I'm late to the party, but I'm finally watched the new Batman movie, The Dark Knight, the other day. Why am I waiting so long to see a movie that's breaking records left and right and the critics can't stop raving about? Well, I just couldn't find good seats. Turns out that the IMAX (IMAX) at Navy Pier in Chicago lets you buy your ticket online and then select where you want to sit. And this coming Friday was the first night I found a seat I liked. But is this a good idea or a bad idea for IMAX? No one can deny that this movie has been a smash hit, but would they sell more or less tickets if they didn't let you select your seats? I know that if I would've bought a normal ticket and showed up, only to see that the only seats left were all the way up front, I probably would've just sat down and watched the movie. I mean, I went all the way over there and expected to see The Joker so what I'm supposed to do? The current set up gave me a choice though. I saw that there were no good seats (or not good enough, anyway) for any shows I could go to until this coming Friday. So instead of buying a "bad" seat - and I've sat up front during IMAX shows, it's like watching a tennis match - I decided to wait a little bit and guarantee myself a pretty good seat. It's really convenient for me, but will IMAX sell out the show after some of the buzz has died down? This might be a case where giving customers convenience is not the best business policy. Let them come and let them fill the theaters - they will sell more tickets that way. Right? I don't know if they intend to make this standard across all their theaters (I know some IMAX theaters offer seat picking and some don't), but it's something that might be worth looking into. Am I nitpicking or do I have a legitimate argument about this? Can you think of other seemingly minor things that companies have done to maximize their bottom line?