Estee Lauder (EL)

NEW YORK--(BUSINESS WIRE)--
FLIRT! Cosmetics has teamed up with twin-sister pop-rock duo, Jessica
and Lisa Origliassol â??The Veronicasâ? as style ambassadors for their
latest fragrance launch, FLIRT! Rock-n-Rebel^TM Perfume Spray.
This feminine, rock-star inspired fragrance was created for the bold,
independent spirit, key qualities that The Veronicas personify through
their music and personal style.

As a part of their role as style ambassadors for the FLIRT! Rock-n-Rebel^TM
fragrance, The Veronicas will host an online contest that asks women to
show FLIRT! what rock star style means to them. One lucky winner will
get a chance to meet The Veronicas and win a rock star makeover and
beauty consultation in honor of the launch of FLIRT! Rock-n-Rebel^TM
Perfume Spray. The FLIRT! Show Us Your Inner Rock Star Contest goes live
on February 1, 2010 on Flirtcosmetics.com.

â??FLIRT! Rock-n-Rebel^TM fragrance was inspired by pop rock
music and the girl bands who make that genre so exciting right now like
The Veronicas,� said Julie Howard, Senior Vice President of Marketing
for FLIRT! Cosmetics. â??We are thrilled to be working with The Veronicas
as style ambassadors for the fragrance and FLIRT! Show Us Your Inner
Rock Star Contest as they truly represent everything that FLIRT!
Rock-n-Rebel^TM is all about â?? edginess, femininity,
individuality, energy and fun.�

â??To us beauty is one of the most personal forms of self-expression and
plays such an important role in what we do everyday â?? whether itâ??s
performing on the stage or in the routine of our daily lives,� said The
Veronicas. â??We couldnâ??t be more excited to be style ambassadors for
FLIRT!â??s Rock-n-Rebel ^TM fragrance because it reflects both
of our personalities so well â?? its an edgy, bold yet truly girly scent
that captures the exhilaration of being part of the girl-rock movement
thatâ??s going on now.â?

FLIRT! is a super colorful makeup and fragrance line that invites you to
have fun with your beauty routine and flirt with the possibilities.
FLIRT! was established in 2004 and is available exclusively in the US at
Kohl's Department Stores and at www.kohls.com.
FLIRT! is a d.b.a. of BeautyBank Inc., which is a wholly owned
subsidiary of The Estée Lauder Companies Inc. (NYSE:EL). This press
release contains â??forward-looking statementsâ? within the meaning of the
Private Securities Litigation Reform Act of 1995. Words like â??willâ? or
similar expressions identify forward-looking statements. Such statements
are subject to certain risks and uncertainties, which could cause the
companiesâ?? actual results to differ materially from those anticipated by
the forward-looking statements. These risks and uncertainties include,
but are not limited to competition in the beauty and retailing
industries and the success of the launch.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6160560&lang=en

Source: BeautyBank Inc.