Dish Network Corp (DISH)
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High-Definition Advertising Drives Major Upgrade of SeaChange Platform at DISH Network®
SeaChange Serves 16,000 Ads per Day to DISH Networkâ??s 14 Million
Subscribers
Network L.L.C.
DISH), is upgrading its entire platform of
International
meet the growing demand for high-definition ad placements across its
North American footprint.
technology provider for
the pay-TV provider since it originally launched its direct broadcast
satellite (DBS) television service in 1996.
DISH Networkâ??s comprehensive upgrade of its multichannel advertising
delivery platform will include the introduction of
Spot 5.0 ad insertion systems to support more than 600 channels of
commercial delivery.
â??Not only do we want to give our advertisers the ability to place high
definition ads on our HD channels, but also we want to provide our
subscribers with an end-to-end HD viewing experience that does not drop
off during commercial breaks,â? said
president of Direct, Commercial and Advertising Sales for
â??The longstanding success
us to reliably and effectively serve both our advertisers and
subscribers alike.â?
â??As DISH Network continues to expand the reach and capabilities of its
advertising programs,
that the ads that are sold on the
when and where they are supposed to,â? said Sanjiv Moré, senior director,
advanced advertising and VOD sales,
could mean additional complexities,
technology and business intelligence to help enable this positive
growth, creating a seamless HD experience for
advertisers and its viewers.â?
Around the world SeaChange Spot Systems support more than 75,000
television channels and reliably deliver over 5 million standard
definition and high definition ads every day. These highly automated,
standards-based software solutions integrate seamlessly with ad
operations and third-party products to enable a range of vital revenue
streams from linear, targeted and addressable advertising.
also offers
Axiom
AdPulse On Demand, the proven deployment leader in dynamic on-demand
television ad insertion.
About
Network L.L.C.
of
the best value, including the lowest all-digital price nationwide.
Customers have access to hundreds of video and audio channels, the most
HD channels, the most international channels, state-of-the-art
interactive TV applications, and award-winning HD and DVR technology
including 1080p Video on Demand and the ViP® 722 HD DVR, a
Nasdaq-100 Index (NDX) and is a Fortune 250 company. Visit www.dishnetwork.com,
follow on Twitter, @dishnetwork (www.twitter.com/dishnetwork),
or become a Fan on
About
services and integrated solutions for video-on demand (VOD), digital
advertising, and content acquisition monetization and management. Its
powerful open VOD and advertising software and scaleable hardware enable
cable and telco operators, as well as broadcasters, to provide new
on-demand services and to gain greater efficiencies in advertising and
content delivery. With its Emmy Award-winning and patented technology,
thousands of
satellite television companies to streamline operations, expand services
and increase revenues. Headquartered in
has product development, support and sales offices around the world.
Visit www.schange.com.
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