Amazon.com (AMZN)

De Beckerâ??s â??The Gift of Fearâ? and â??Just 2 Secondsâ? are now available
for wireless download in under 60 seconds in Amazonâ??s Kindle Store

SEATTLE--(BUSINESS WIRE)--
Amazon.com (NASDAQ: AMZN) today announced that Gavin de Becker,
bestselling author and nationally recognized expert on the prediction
and management of violence, has decided to make expanded and updated
editions of two of his books, â??The Gift of Fearâ? and â??Just 2 Seconds,â?
available in Amazonâ??s Kindle Store (www.amazon.com/kindlestore).
This is the first time â??The Gift of Fearâ? has been available
electronically, and both books will be exclusive to the Kindle Store for
one year. Kindle is the most gifted, most wished for and the No. 1
bestselling product across all categories on Amazon.com. The Kindle
Store now includes over 410,000 books and the largest selection of the
most popular books people want to read, including New York Times
Bestsellers
and New Releases.

â??The nationally bestselling â??The Gift of Fearâ?? is a perennial bestseller
in its category, and de Beckerâ??s books have resonated throughout the
years with our customers,� said Russ Grandinetti, Vice President, Kindle
Content. â??Weâ??re excited to work with Mr. de Becker in sharing these
exclusive electronic versions of his books, now available in the Kindle
Store for wireless download in less than 60 seconds.�

Gavin de Becker is the founder of a 200-person firm that provides
consultation, protective services and assessment services to many of the
worldâ??s most prominent figures in media, politics and culture, as well
as advising government agencies, major corporations and universities. De
Becker designed the MOSAIC systems used to screen threats to justices of
the U.S. Supreme Court, CIA officials, members of Congress and the
governors of 12 states. A frequent guest on â??The Oprah Winfrey Show,â?
â??Larry King Live,â? and many other shows, his bestselling books on
violence are published in 14 languages.

â??Over the years, there have been about 25 different editions of â??The
Gift of Fear,â?? and I am very excited that Kindle can free my books from
the bonds of paper and glue and warehousing and shipping,� said de
Becker. â??These special Kindle editions of my books can efficiently and
instantly be available to readers around the world, and offer many
benefits unavailable in conventional paper books. For example, while
readers of the physical edition may or may not have had access to a
nearby dictionary, Kindle readers can now see the definition of a word
at the moment itâ??s encountered. Now readers can also easily search for
any reference, name, passage, topic or even individual word throughout
the entire text.�

The Kindle edition of â??The Gift of Fear,â? the New York Times bestseller
about the â??universal code of violenceâ? and identifying and protecting
oneself against potential attackers, contains a new foreword from the
author. The Kindle edition of â??Just 2 Seconds,â? considered the most
complete and definitive resource on preventing assassination, has new
and updated content.

Kindle is in stock and available for immediate shipment today at www.amazon.com/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earthâ??s
Biggest Selection. Amazon.com, Inc. seeks to be Earthâ??s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazonâ??s developer customers with access to
in-the-cloud infrastructure services based on Amazonâ??s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle and Kindle DX are the revolutionary portable
readers that wirelessly download books, magazines, newspapers, blogs and
personal documents to a crisp, high-resolution electronic ink display
that looks and reads like real paper. Kindle and Kindle DX utilize the
same 3G wireless technology as advanced cell phones, so users never need
to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across
the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
and www.amazon.cn.
As used herein, â??Amazon.com,â? â??we,â? â??ourâ? and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.

Kindle devices are sold through Amazon Digital Services, Inc.

Source: Amazon.com, Inc.